About Us

Welcome to Ayat, where fashion meets heart and soul. Established in 2023 in the vibrant city of San Diego, Ayat is more than just a clothing company—it's a celebration of unity, love, and community. Proudly woman-owned and rooted in the rich heritage of the Ilocano people, Ayat is a testament to the strength that comes from embracing one's identity and supporting each other.

Our Philosophy:

At Ayat, we believe in the power of unity—the state of forming a complete and pleasing whole. Our brand's foundations are built on the idea of showing love for oneself through the unity of mind, body, and soul. We understand that true beauty comes from within, and our clothing is designed to complement and enhance the unique beauty that resides in each woman.

Love in Every Stitch:

Every piece in our collection is crafted with care and attention to detail, reflecting our commitment to quality and authenticity. We take pride in incorporating elements inspired by the Ilocano culture, creating clothing that not only looks good but also tells a story. From the choice of fabrics to the precision of our stitching, Ayat garments are a labor of love.

Community at the Core:

Ayat is more than a brand; it's a community. We believe in the importance of fostering a sense of fellowship with others, a feeling that arises from sharing common values and experiences. Our goal is to create a space where women can connect, inspire, and support each other. Whether you're a trendsetter, a free spirit, or a classic beauty, Ayat welcomes you with open arms.

Empowering Women, Embracing Culture:

As a woman and Ilocano owned business, Ayat is dedicated to empowering women and celebrating cultural diversity. We draw inspiration from the strength and resilience of women, as well as the vibrant traditions of the Ilocano people. Through our clothing, we aim to inspire confidence and pride in one's roots.

Join us on this journey of self-love, unity, and community. Ayat is more than just clothing—it's a movement, a celebration, and a way of life.

Discover the beauty of unity. Embrace the warmth of community. Experience the love that is Ayat.